/identity /packaging
Agnesi Relaunch
Enjoy, fair winds, and buon appetito!
CLIENT
For over a century, Agnesi Pasta has been synonymous with quality, tradition, and excellence in the world of pasta. Established in 1824 by the Agnesi family in Northern Italy, our brand has remained steadfast in its commitment to crafting premium pasta products that embody the rich culinary heritage of Italy.
ASSIGNMENT
The objective of the Agnesi relaunch is to rejuvenate its historical packaging with a new, fresh, and appealing proposal while remaining faithful to the brand’s heritage. Agnesi aims to create packaging that not only captivates consumers but also reaffirms its enduring commitment to quality and heritage.
SOLUTION & PROCESS
The sailing ship, an iconic emblem of the brand, is at the heart of our design focus, taking on a new, bold silhouette and a “future-forward” direction to the right. This symbol aims to convey a captivating blend of adventure and tradition through the packaging. The blue stripes encircling the package are reminiscent of the sea’s waves, symbolizing the ship’s journey to deliver pasta worldwide since 1824. We have reimagined the logo by drawing inspiration from their archives, blending refined, historical elements with a modern twist. The yellow seal is a guarantee for quality and great history.
Executive Creative Director: Davide Mosconi
Design Director: Miriam Frescura
Designer: Nadia Parentini, Federico Landini
Illustrator: Alessandro Sasso
YEAR / 2024
